Branding: When one does a bit of crystal ball gazing, the essential element involved of course is imaging what changes will take place around us. Let us consider what changes are likely to affect brand-building in the years ahead. But before that, a few words on my perspective on this issue....More
History of our planet proves that adapting to change is the only way to survive. Those who do not or cannot adapt, become extinct. ...More.
How should marketers insulate themselves from sudden shocks? There is a revolution spreading across the business landscape. ...More
Marketing is too important to be left to marketing people! Ouch! That hurts! But that is the reality of the future for sure.Are you gearing up for change? Are you concerned about being competitive in the long term? Time to re-think the line. Marketing is too important to be left to marketing people....More