Strategic Marketing invites your participation.
You could respond by sending in letters, articles, suggestions and your queries on any aspect of marketing via email. A team of experts has been constituted to answer them.

Send in your contributions to:

Dr. Ranjan Das Consulting Editor-Strategic Marketing,
Indian Institute of Management,
Joka, Diamond Harbour Road,
PO Box No 16757,
Alipore Post Office,
Calcutta - 700 027.

Consulting Editor
Dr Ranjan Das
email: rdas@iimcal.ac.in

Editorial Coordinator

Manoj Khatri
email: manoj@columnist.com

Graphics
Asavari Basankar

For Advertising Details Contact
Smita Ajwani
Response,
The Times of India
Matulya mill compound Senapati Bapat marg lower parel (w),
Mumbai 400 013.
Tel: (D)24980271/24980275 .
email: smita.ajwani@timesgroup.com

This article is based on Jagdeep Kapoor’s new book, Brand Switch,
publsihed by Jaico Publishing. Feedback may be e-mailed to smeditor@indiatimes.com

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