SM offers a revolutionary perspective to an organisation’s performance in marketing advertising and structural re-engineering.
T S Dilli Babu
Manager - Industries
Indian Bank

I found the B2B marketing story on Thermax in your previous issue very thought provoking. The issue opened up a Pandora’s box of issues like technology, globalisation and innovation that are important in B2B marketing. The other articles too were insightful and stimulating.
R P Bakshi
Dy Manager
State Bank of India

The article Are you content with it? by Atul Phadnis is an eye opener to media planners. Undoubtedly the electronic media is a powerful tool for marketing of products but it can prove disastrous if it is forced upon viewers. If media planners do not wake up, but continue to “force” the ads upon viewers, it won’t be long before we see Tivo-like PVRs in all Indian households.
Ravi Pandey
Finance Manager
Featherlite Office Systems Pvt Ltd

All articles are excellent. Sampa Chakrabarty’s Sense and Sensibility was phenomenal. The article Business Geographics brought into focus the potential of the rural market.
J Padmanaban
Consultant

The article Strategic Response of Public Sector Banks to Reforms really helped me a lot in preparing a project on “Business strategies for Banks”. Thanks a lot.
Divya handa
via Email

I enjoyed reading the eminently stimulating article on DNA of Brands by Harish Bijoor. There are very few seers who peek into the future. Here is one, who makes it so eminently readable as well. Looking forward to more such articles.
Pooja Gupta
Via Email

Articles in SM are very interesting. But as a Finance Executive, I would like to see articles on strategic marketing of mutual funds.
Sanchita Misra
Personal Financial Executive
Karvy Stock Broking Ltd

Put your thoughts in Black & White...
We encourage readers to send in their ideas, comments and criticisms. You can even send in appendages to published articles. The best entries will be published in one of the subsequent issues with appropriate credits. You may send in your feedback to
Manoj Khatri, Consulting Editor
Strategic Marketing, Worldwide Media Limited, 2nd Floor, The Times of India Building, Dr D N Road, Mumbai-400001. Email: manoj@columnist.com

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