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Widen Coverage
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I
am very interested in articles on marketing,
but I find that most of the articles in your
magazine
are on FMCG. Please do try and incorporate
articles on Institutional Marketing. |
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N R Patel, Surat
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Relevant Case Study |
I
read the CTV case study in the
last issue of ‘Strategic Marketing’
and found it very interesting, as it resembles
the state of several Indian
companies who are finding it difficult to
face competition from the
multinationals, both in terms
of technology and marketing
strategy.
As mentioned, this company
appears to be an old player in the CTV segment.
However, it appears
to be pretty lacklustre in its
working, given that it took such a long
time to realise that it had lost a great degree
of its market share. Even
though the company is an arm of a foreign
company, it failed to
foresee the change in consumer behaviour. |
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Sudarshan
Daga, Calcutta .
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Interesting Concept |
| I
have gone through the latest issue of ‘Strategic
Marketing’ and found the articles very
enlightening. The question of Permission Marketing
is a novel idea and is doubtlessly going to
be the trend in the coming years. The author
has rightly pointed out that people are fed
up of programmes being endlessly interrupted
by ads. |
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Mahendra
Chakma, New Delhi.
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Knowledge Enrichment
|
Your
latest issue of Strategic
Marketing has been a boon for me, as it has
enriched my knowledge baseand skills. Please
accept my
gratitude for the same. I am sure that under
your able direction, Strategic
Marketing will continue to provide valuable
insights into contemporary topics. |
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Navneet
Dhawan, New Delhi
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Good Article |
| Thank
you for the article ‘Surviving the dot.com
warfare’ in your Strategic Issues section
(Aug-Sept 2000). Issues of this sort should
be printed more frequently to meet the demand
of learners like me. |
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Soumen
Das, Naihati (24 pgs.) W.B.
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Readers
of ‘Strategic Marketing’ are invited
to send in their views, articles or suggestions.
You could also send in your queries on any
aspect of marketing. Please send in your contributions
to
Prof. Ranjan Das
Consulting Editor - Strategic Marketing and
Professor of Strategic and International Management
Indian Institute of Management Calcutta
PO Box 16757, Alipore PO
Calcutta-700 027.
e-mail:rdas@iimcal.ac.in
Fax No: (033) 467 8307 |
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