Perspectives
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ONE TO ONE Manu Chandra critically evaluates the direct selling business in India. He examines the factors that have propelled the success of direct selling and also lists a few significant learnings for marketers..

CHANGING RULES OF MARKETING International marketing gurus insist that marketing in the future will have a mutated look. Sampa Chakrabarty Lahiri analyses the views of thought leaders to chart the evolving marketplace.

WHY PEOPLE BUY The science of shopping is a hybrid discipline, part physical science and part social science and only part science at all because it is also an art declares Paco Underhill as he analyses the factors that influence shoppers and shopping behaviour.