Telecom Special
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RACE TO THE FUTURE Dr. Ranjan Das reviews the strategic moves of the Indian Telecom Industry players. He dissects the key strategic dimensions of these moves and suggests whether they will facilitate or constrain framing of future strategies and also performances of these companies.

PRICING FOR SURVIVING When it comes to pricing of telecom services, inspiration must come not from the telecom sector experience in other countries, but from the success of companies in similar situations across other industries right here at home, contend Rothin Bhattacharya and Kuldeep Parikh.

THE MOBILE CUSTOMER Retaining customer loyalty in the cellular industry is becoming increasingly difficult. Abraham Karimpanal analyses the various facets of the pampered Indian mobile subscribers and suggests strategies to keep them hooked.