Book Review
The Real thing, Constance L Hays, Random House, 2003: Constance L Hays, Random House, 2003
An official biography of the Coca-Cola, this book traces the birth of the drink to a post Civil War America. While the book is full of interesting details, what makes it truly fascinating is the insight that it gives into the culture of a big transnational. Telling us how one Benjamin Franklin Thomas figured out that what was sold so long as a syrup concentrate mixed at pharmacists’ soda foundation would sell much more in bottles ..... and more...