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Market
Vs Market Expansions
Dr
Ranjan Das Professor
of Strategic & International Management, IIM
Calcutta Consulting Editor, Strategic Marketing
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Is
it smart to use celebrity endorsements for branding?
Stars,
who are known to shape destinies, cast an enormous
influence. No, we’re not talking about astrology
here. We’re referring to the powerful effect
of celebrities on destinies of brands.
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Made
in India: Branding Issues for MNCs in India
Emerging markets like India constitute
major growth opportunities in the evolving economic
order. In a liberalized global business regime, the
potential of markets like India has already affected
an accent in the approach of MNCs, which now customarily
highlight emerging market investments even when communicating
with shareholders.
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Natio
Brands
Simon Anholt
Two things: One, Does the nation have a clear, coherent
strategy for economic, social and cultural development?
The brand strategy needs to mirror this exactly, so
if the place doesn't know where it's going then it
is unlikely to make a success of branding itself.
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