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Review
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Book
Review
Shakespeare,
Einstein, and the Bottom Line: The
Marketing of Higher Education,
David
L. Kirp, Harvard University Press, November
2003
How can an English department be turned into
a revenue centre? How can students be graded
as “customers”? Wry and insightful,
this book takes us on a cross-country tour
of the most powerful trend in academic life
today and
more...
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Article
Review Online
branding: the case of McDonald’s,
Jennifer Rowley, British Food Journal, Year:
2004 Volume: 106 Number: 3 Page: 228 - 237/
This article explores the approaches to the
delivery of brand messages through a Web site,
taking one of the leading brands, McDonald’s,
as a case study. The role of brands and branding
in the new economy that is characterised by
digitisation and globalisation is attracting
considerable attention.
and
more...
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Magazines
