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Reinventing
Mutual fund marketing
While the Mutual Fund industry in India
has seen dramatic improvements in quantity as well
as quality of product and service offerings over
the past decade, industry experts concede that the
growth witnessed in the last 10 years was considerably
below potential.
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The
future of Marketing Education in India?
Reflecting
on the subject for several days, I believe that the
topic can be comprehensively examined using six ‘lenses’
or domains. The figure below describes these lenses.
Using these lenses, I attempt to review the status
of marketing education in India and offer some suggestions
for future.
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When
cutting edge creative fails to make the cut, what
does?
“Please think outside the box”, “Get
me something Hatke”, Authentic client statements
at every briefing session. Déjà vu.
And the agency is in the chase mode. In quest of the
elusive cutting edge idea.
Who defines what is cutting edge creative?
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Jassi
Jaissi Koi Nahin…?
Today, though cable penetration is only
about 50 per cent (according to various industry estimates),
this class of people is defined as the “consuming
class” in India. By 2002, the share of cable
& satellite television was 86.9 per cent of total
television advertising as against a meagre 31.3 per
cent in 1994.
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