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	Strategic Issues Dr Ranjan Das & Raveendra C
	Agency-Related Matters Dr S. Ramesh Kumar
	Customet First 1)Patricia B.Seybold
	Outside In 1)Muhamed Muneer
	E-Business Dr Bernd Schmitt
	Perspectives 1) Manoj Khatri 2)Harry Beckwith
	Chiefly Speaking Dr A Pasuraman
	Strategic Brand Management 1) Vivek Vaidya 2) Shombit Sengupta
	Review 1)Book Review 2)Article review
	NMIMS PARAGANA 2003
	Foreword
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GRANULARITY ROCKS!

Framing concerns into the right-size Chunks can solves a host of business and technology problems believes Patricia Seybold, as she suggests a fresh approach to solving management problems.


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