Strategic Marketing

	Strategic Issues Dr Ranjan Das & Raveendra C
	Agency-Related Matters Dr S. Ramesh Kumar
	Customet First 1)Patricia B.Seybold
	Outside In 1)Muhamed Muneer
	E-Business Dr Bernd Schmitt
	Perspectives 1) Manoj Khatri 2)Harry Beckwith
	Chiefly Speaking Dr A Pasuraman
	Strategic Brand Management 1) Vivek Vaidya 2) Shombit Sengupta
	Review 1)Book Review 2)Article review
	NMIMS PARAGANA 2003
	Foreword
	Lets Talk

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STRATEGIC CHOICES IN LIFE INSURANCE BUSINESS
With about 200 million middle class households, India presents a huge untapped potential for players in the life insurance industry.DR RANJAN DAS and RAVEENDRA C.analyse the strategic choices available for life insurance companies. More...

GRANULARITY ROCKS!
Framing concern into the right-size Chunks can solves a host of business and technology problem believes PATRICIA SEYBOLD, as she suggest a fresh approch to solving management problem More...

SEPARATING BRANDS FROM LABELS
Brands is one of the most indiscriminately used, and therfore, abused words in market place today, declares VIVEK VAIDYA as he lists the differences that separate red brands from mere labels. More...

IN THE BEGINNING WAS THE WORD...
Using case examples and statistical data, MANOJ KHATRI presents a compelling case in favour of the oldest marketing communications tools known to mankind while drawing attention to its negative manifestations.More...