Choosing Strategies that Matter
Lessons for Indian Public Sector Banks
Dr Ranjan Das
Professor of Strategic & International Management, IIM Calcutta Consulting Editor, Strategic Marketing
Raveendra C. Doctoral Research Scholar, IIM Calcutta

Leveraging Superior Marketing Tools to Maximise Profits
Dr. V Kumar
ING Chair Professor of Marketing; Executive Director, ING Center for Financial Services; and Chairman and CEO, IMC International