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Choosing
Strategies that Matter: Lessons for Indian Public
Sector Banks
Dr.
Ranjan Das and Raveendra C analyse the strategies
of the Indian public sector banks in dealing with
the entry of private sector banks in the early nineties.
The authors opine that each bank can find its own
set of valuable resources that can be the foundation
for winning strategies More...
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The
Evolution of Digital Marketing:
Entering the Consumer Era
Whereas the first era was driven by technology, the
second by commercial markets, and the third by pragmatism,
the next era will be all about the Empowered and Connected
Consumer, predict
Rishad Tobaccowala and Christian Kugel as
they chart the evolution of digital marketing.
More... |
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Adding
Muscle to Your Marketing
Many owner-managers fail to plan because they
think they do not need elaborate strategies like big
companies and that all their plans are in their minds.
Muhamed Muneer brings out the criticality of planning
and outlines 10 approaches to planning for successful
marketing efforts. More... |
Brand
Mascots: When they work and when they don’t
Brand mascots have been used by many
a successful brands. But do they really work? Jagdeep
Kapoor puts forth a four-step model to evaluate when
brand mascots work and when they don’t.
More... |
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