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Review
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Book Review
Getting it right the second time,
Gershman, Michael, Roli Books, 2003
Some of the top-class brands that we see in the market today have proved right the age-old adage that failures are the stepping stones of success.
and more...


Article Review
Cherry Picking: The Weapon of Choice for Price-conscious Consumers, Stephen,
Stephen J. Hoch and Edward J. Fox, January 14, 2004 http://knowledge.wharton.upenn.edu/
Do cherry pickers - those consumers who are extremely sensitive to price and go from store to store to pick the best-priced items and leave the rest - really save a lot of money?

and more...


 

 

 

 
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