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Widen Coverage
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I
am very interested in articles on marketing, but I find
that most of the articles in your magazine
are on FMCG. Please do try and incorporate articles on
Institutional Marketing. |
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N R Patel, Surat
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Relevant Case Study |
I
read the CTV case study in the
last issue of ‘Strategic Marketing’ and found
it very interesting, as it resembles the state of several
Indian
companies who are finding it difficult to face competition
from the
multinationals, both in terms
of technology and marketing
strategy.
As mentioned, this company
appears to be an old player in the CTV segment. However,
it appears
to be pretty lacklustre in its
working, given that it took such a long
time to realise that it had lost a great degree of its
market share. Even
though the company is an arm of a foreign company, it
failed to
foresee the change in consumer behaviour. |
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Sudarshan
Daga, Calcutta .
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Interesting Concept |
| I
have gone through the latest issue of ‘Strategic
Marketing’ and found the articles very enlightening.
The question of Permission Marketing is a novel idea and
is doubtlessly going to be the trend in the coming years.
The author has rightly pointed out that people are fed
up of programmes being endlessly interrupted by ads. |
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Mahendra
Chakma, New Delhi.
|
Knowledge Enrichment |
Your
latest issue of Strategic
Marketing has been a boon for me, as it has enriched my
knowledge baseand skills. Please accept my
gratitude for the same. I am sure that under your able
direction, Strategic
Marketing will continue to provide valuable insights into
contemporary topics. |
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Navneet
Dhawan, New Delhi
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Good Article |
| Thank
you for the article ‘Surviving the dot.com warfare’
in your Strategic Issues section (Aug-Sept 2000). Issues
of this sort should be printed more frequently to meet
the demand of learners like me. |
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Soumen
Das, Naihati (24 pgs.) W.B.
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Readers
of ‘Strategic Marketing’ are invited to send
in their views, articles or suggestions. You could also
send in your queries on any aspect of marketing. Please
send in your contributions to
Prof. Ranjan Das
Consulting Editor - Strategic Marketing and Professor
of Strategic and International Management
Indian Institute of Management Calcutta
PO Box 16757, Alipore PO
Calcutta-700 027.
e-mail:rdas@iimcal.ac.in
Fax No: (033) 467 8307 |
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