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Inbox
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Widen Coverage
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I
am very interested in articles on marketing, but I find that
most of the articles in your magazine
are on FMCG. Please do try and incorporate articles on Institutional
Marketing. |
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N R Patel, Surat
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Relevant Case Study |
I
read the CTV case study in the
last issue of ‘Strategic Marketing’ and found it very
interesting, as it resembles the state of several Indian
companies who are finding it difficult to face competition from
the
multinationals, both in terms
of technology and marketing
strategy.
As mentioned, this company
appears to be an old player in the CTV segment. However, it
appears
to be pretty lacklustre in its
working, given that it took such a long
time to realise that it had lost a great degree of its market
share. Even
though the company is an arm of a foreign company, it failed
to
foresee the change in consumer behaviour. |
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Sudarshan
Daga, Calcutta .
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Interesting Concept |
| I
have gone through the latest issue of ‘Strategic Marketing’
and found the articles very enlightening. The question of Permission
Marketing is a novel idea and is doubtlessly going to be the
trend in the coming years. The author has rightly pointed out
that people are fed up of programmes being endlessly interrupted
by ads. |
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Mahendra
Chakma, New Delhi.
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Knowledge Enrichment |
Your
latest issue of Strategic
Marketing has been a boon for me, as it has enriched my knowledge
baseand skills. Please accept my
gratitude for the same. I am sure that under your able direction,
Strategic
Marketing will continue to provide valuable insights into contemporary
topics. |
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Navneet
Dhawan, New Delhi
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Good Article |
| Thank
you for the article ‘Surviving the dot.com warfare’
in your Strategic Issues section (Aug-Sept 2000). Issues of
this sort should be printed more frequently to meet the demand
of learners like me. |
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Soumen
Das, Naihati (24 pgs.) W.B.
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Readers
of ‘Strategic Marketing’ are invited to send in their
views, articles or suggestions. You could also send in your
queries on any aspect of marketing. Please send in your contributions
to
Prof. Ranjan Das
Consulting Editor - Strategic Marketing and Professor of Strategic
and International Management
Indian Institute of Management Calcutta
PO Box 16757, Alipore PO
Calcutta-700 027.
e-mail: ranjandas7@hotmail.com
rdas@iimcal.ac.in
Fax No: (033) 467 8307 |
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