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Creativity
in marketing |
| With
consumers becoming more aware and more unlikely to accept any
old product, service or communication strategy dished out to
them, creativity in marketing is now essential for sheer survival.
K.R. Ravi gives a few lessons in creativity. |
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Bankers’
Choice - Tech It or Leave it |
| HDFC
was the first private bank to step into an arena that was skewed
heavily in favour of the public sector. Mudit Saxena explains
the strategies behind its success. |
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