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Entertainment
as customer value |
| The
Indian consumer increasingly wants entertainment in whatever
he does, whether buying or consuming, and entertainment content
is becoming a key differentiator in every aspect of the consumer
economy. What then are the tasks of managers in such a scenario?
Ranjan Das elucidates. |
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Emergence
of Indian e-media stations |
| In
the nascent Indian Net market, how can a media player position
himself out of reach of competition? Sudhir Voleti hands out
a few tips on the market dynamics of e-media stations. |
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