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FOREVER
BRANDS |
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A
panel discussion was organised by Strategic Marketing
on ‘Forever Brands’ - what they mean, how they are built,
and examples of forever brands in India and abroad.
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Netting
The Net Shopper
How to Satisfy The Online Consumer |
Neeraj
Garg
Adapted by Neeraj Garg, A.T. Kearney, from an A.T.
Kearney research* into purchasing behaviour among experienced
online consumers in six of the most developed online
markets: the U.S., U.K., Sweden, Germany, France and
Japan |
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