Strategic Marketing

Strategic Brand Management
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	SERVICES BRANDING DELIVERING A VALUE PROPOSITION
	Prithwiraj Nath Assistant Professor, Marketing Area, Xavier Labour Relations Institute, Jamshedpur Dharmendra Sanwal

Ad budget cuts during recession Implications For Brand Leaders
Kaushik Roy Executive Director, Mudra Communication.

	THE MAKING OF FOREVER BRANDS
	Sampa Chakrabarty Lahiri


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