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Should Indian Media Giants Diversify?

G Krishnan tracks the growth of Indian media industry in the last few decades and discusses the implications of diversification for large media groups.
Advertising in troubled times

Piyush Pandey speaks about the effect of economic recession on the advertising industry and suggests ways to tackle the
situation.
Managing Brand Building Cost

Arvind Singhal discusses the cost implications of building successful and profitable brands in the world of ever growing competition.
The Optimiser Advantage

Atul Phadnis introduces the new genre of media planning software called Optimisers, lists the various types of
optimizers available and
describes the merits of using this software.
Selling Security Cover

The Indian Insurance Sector offers an enormous potential to key players. Pankaj Seth offers an insight into the dynamics of life insurance industry.



 
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