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Strategic Issues
___________________________________________
SHOULD INDIAN MEDIA GIANTS DIVERSIFY?
G Krishnan tracks the growth of Indian media industry in the last few decades and discusses the implications of diversification for large media groups.
A PEEK INTO THE RURAL MARKET
A mere one percent increase in India's rural income translates into a buying power of Ten Thousand Crore Rupees. Sampa Chakrabarty Lahiri reveals the gigantic potential of the Indian Rural Market.
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