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| FINGER
CLICKIN' GOOD! |
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| So
you thought the Internet marketplace was a bubble that
burst? You ain't seen nothing yet, says Harish Bijoor. |
| BRAND
CULTURE AND BRAND RITUALS |
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| Top
guns in the corporate world dissect brands, and the
cultures and rituals that they weave around themselves,
in the Strategic Marketing Forum . |
| BENEFIT
LADDERING IN BRAND POSITIONING -
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The benefit laddering technique, which focuses on linkages
between product attributes, their consequences and their
ultimate consumer values, is very important in arriving
at a brand positioning that a consumer can relate to,
says Vidya Sen. |
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