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Perspectives
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CRACKING
THE ASIAN MARKET |
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How does an English language channel convince Indian
viewers that they're not part of a homogeneous target
market that stretches from L.A. to London with India
as an afterthought? Terence Yau offers some insights
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FEMALE
ROLE PORTRAYALS IN WOMEN'S MAGAZINES |
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The carefree girl, the sportsy one, the glamour bomb
and the domesticated housewife are all familiar portrayals
in advertising. Sunaina Dhingra on how marketers use
these portrayals and others to peddle their products
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Magazines