Strategic Marketing

Strategic Issues
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FINDING YOUR 8008 — LISTENING TO THE CUSTOMER FOR SUCCESSFUL MARKETING
Listening to the consumer is a must for successful marketing—and not listening to him is equally important. S. K. Palekar elucidates .

	SEEKING CUSTOMERS AND KEEPING CUSTOMERS: THE CONCEPT OF CRM
	Customer Relationship Management is a liaison process between a product and a consumer—and it's as old as marketing itself, says S. Ramesh Kumar .


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