___________________________________________
| |
Widen Coverage
|
I
am very interested in articles on marketing, but I
find that most of the articles in your magazine
are on FMCG. Please do try and incorporate articles
on Institutional Marketing. |
|
-
N R Patel, Surat
|
Relevant Case Study |
I
read the CTV case study in the
last issue of ‘Strategic Marketing’ and
found it very interesting, as it resembles the state
of several Indian
companies who are finding it difficult to face competition
from the
multinationals, both in terms
of technology and marketing
strategy.
As mentioned, this company
appears to be an old player in the CTV segment. However,
it appears
to be pretty lacklustre in its
working, given that it took such a long
time to realise that it had lost a great degree of
its market share. Even
though the company is an arm of a foreign company,
it failed to
foresee the change in consumer behaviour. |
|
Sudarshan
Daga, Calcutta .
|
Interesting Concept |
| I
have gone through the latest issue of ‘Strategic
Marketing’ and found the articles very enlightening.
The question of Permission Marketing is a novel idea
and is doubtlessly going to be the trend in the coming
years. The author has rightly pointed out that people
are fed up of programmes being endlessly interrupted
by ads. |
|
Mahendra
Chakma, New Delhi.
|
Knowledge Enrichment |
Your
latest issue of Strategic
Marketing has been a boon for me, as it has enriched
my knowledge baseand skills. Please accept my
gratitude for the same. I am sure that under your
able direction, Strategic
Marketing will continue to provide valuable insights
into contemporary topics. |
|
Navneet
Dhawan, New Delhi
|
Good Article |
| Thank
you for the article ‘Surviving the dot.com warfare’
in your Strategic Issues section (Aug-Sept 2000).
Issues of this sort should be printed more frequently
to meet the demand of learners like me. |
|
Soumen
Das, Naihati (24 pgs.) W.B.
|
|
Readers
of ‘Strategic Marketing’ are invited to
send in their views, articles or suggestions. You
could also send in your queries on any aspect of marketing.
Please send in your contributions to
Prof. Ranjan Das
Consulting Editor - Strategic Marketing and Professor
of Strategic and International Management
Indian Institute of Management Calcutta
PO Box 16757, Alipore PO
Calcutta-700 027.
e-mail:rdas@iimcal.ac.in
Fax No: (033) 467 8307 |
|
|
|
|
