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Review
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Book Review
Marketing Moves: A New Approach to Profits, Growth and Renewal
Kotler, Philip, Maesinceee, Suvit, Jain, Dipak C.,
Harvard Business School Publishing, April 2002
and more...
Article Review
Customer retention is not enough
Coyles, Stephanie and Gokey, Timothy C., The McKinsey Quarterly, 2002 Number 2
and more...





 
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