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TRUTHS ABOUT INTERNET ADVERTISING
Wherever there is content, there will be advertising and the World Wide Web is no exception. The trick is to design ads that communicate the desired message to the right people at the right time, contends Sandeep Krishnamurthy.
BUILDING BETTER E-STORES
K Vaitheeswaran
makes a case for online shopping by explaining purchase behaviour on the web and advocates building strong value propositions to exploit the new and powerful medium of Internet.
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