BEWARE OF BUSINESS PROCESS MANAGEMENT Be Careful about Adopting Internally-Driven Business Processes; Instead, Design a Customer-Adaptive Enterprise Using a Services-Oriented Approach. Patricia B Seyboldr ||___________________________________________ CEO, Patricia Seybold Group Patricia Seybold warns about the dangers of business processes as they represent the company's processes; not the customers' processes. Instead,she recommends designing a customer-adaptive enterprise using a services-oriented approach. "To read the complete version of this article, please buy the July-August 2003 issue of Strategic Marketing."   Print this Page Email this Page Your Opinion Rate this article