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BESTING
THE BIG BRANDS
Muhamed
Muneer ||_________________________________________
CEO & Chief Consultant – Innovative
Media
| Based
on extensive research across the regional
markets comprising of India and Middle
East, Muhamed Muneer proposes a three-point
plan for small brands to compete successfully
against the big brands. |
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"To
read the complete version of this
article, please buy the July-August
2003 issue of Strategic Marketing."
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Magazines
