Prespectives
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THE ROAD LESS TRAVELLED The days ahead promise a very interesting journey for the Pioneer marketer, believes Harish Bijoor, as he charts the path for the pioneer marketer and maps the opportunities, challenges and pitfalls that lie ahead of him.

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THE RETAIL STORY Reeta Gupta takes us into the world of organised shopping, and reveals the various retail performance metrics such as conversion ratio, interception rate, category management and so on.

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INSIGHTS…THE CORPORATE PILGRIMAGE "Insights" have the potential value to pervade all aspects of functioning, from the most strategic to the most tactical, suggests Radhika Rao as she outlines the three basic tenets that form the essence of insight.