Prespectives
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Killing the complete man: strategies for selling to the new indian male It is a challenge to target the new Indian man, as he is quite different from his predecessors of the last few decades. Geeta Rao offers some strategies to target the new Indian male

It’s all a kid’s play anyway With research proving the growing influence of today’s kids over purchase decisions of all kinds, advertisers targeting children are at an advantage, reveals Sampa Chakrabarty Lahiri